Efficiency in Insurance Selling
October 20th, 2009 by Lori Reed
Given that we all want to sell more policies in a shorter period of time, I thought it would be good to identify lead management businesses that can help. Did you know that InsureMe has partnered with several insurance raters and lead management systems? These include lead management systems, sometimes called ‘LMS’ systems, and comparative raters, also referred to as ‘quoting engines’. These applications can all help you build a powerful book of business.
A few quick definitions:
Lead Management Systems, LMS, contain several features that enable agents to better manage their leads. The LMS assists agents in managing the marketing and sales process operations for optimization and increased conversions. In addition, an LMS performs agency management and tracking of a variety of potential outcomes. Typically, using an LMS gives agents the ability to handle more leads and accept more volume from an internet lead provider (like InsureMe) than if they were not using an LMS.
Comparative Raters (or quoting engines) take leads that are sent to them and create an automated quote – speedily, accurately, and conveniently. Comparative raters calculate a given insurance risk and rate across multiple insurance carriers to allow the agent to compare policies available. Comparative raters are primarily used by independent insurance agents and can be PC based or Web based. Along with the companies that serve the independents, we partner with company specific quoting systems such as Progressive, Farmers, State Farm quoting engines.
Our desire and our plan is to decrease the time it takes you to get from lead coming in the door, to selling a policy. Using a lead management system and a quoting engine will help you get to that customer faster and enhance your ability to convert the lead into a sale. Check out our partner listing for more information about rating engines and LMS systems.
