Internet Leads: Are They All about Lowest Prices?
October 24th, 2009 by Adam Peters
Today, the Internet is one of the first places people go to shop for their insurance needs. But is everyone who shops for insurance online looking for just the lowest price? I don’t think so. I think they want a fair price, but they want a good product from a good name as well.
Twenty years ago, people went to the phone book for almost everything. Every year, I get the phone book dropped on my front porch, and I throw it on a shelf where it stays unopened.
I think the same thing happens in many households today. When you call Internet leads and just give them a price, they will probably go with the lowest one unless you tell them what sets you apart from your competitors. Insurance companies are not apples and apples.
These days it’s much easier to comparison shop than ever before, but Internet shoppers are just like everyone else. They are looking for the best value for their money. In other words, if you can show them the total value package your agency offers—things like great customer service, added discounts, and an easy and supportive claims process, in addition to price—they will be less tempted to go with the lowest price and more likely to stay when they decide to compare rates again.
November 16th, 2009 at 10:44 am
Absolutely correct! Fair price for a good product that covers your needs. I believe that getting online quotes helps people understand their needs and also reduces the time it would take for them to contant an insurance agent and then get a quote. Even though this has made it convenient, you still need to do your homework and at least check three to four quotes before you talk to an agent and seal the deal.