How Would Your Customers Rate You?
November 9th, 2009 by Katherine Hernandez
How do you rate yourself as an insurance agent? What measurements do you use to obtain feedback from your customers? How do you know if you are meeting customer expectations? Some organizations use postcards/surveys or online marketing tools to solicit feedback. Some call the consumer after a certain amount of time to obtain feedback. For example, I have received calls from car dealerships after a completed service and do take the time to answer their questions.
InsureMe obtains feedback in a number of ways. We’ve created surveys, and yes, we do read them; we conduct follow up calls to hear feedback; and we also obtain great feedback through daily conversations with our agents. We value your feedback, as without it, we cannot continually improve our products and services.
Whichever marketing feedback tool works for you is best – the key is doing what it takes to obtain instrumental feedback either for you or your organization. Consumer feedback allows an organization or an individual agent to see what they are doing right or what they need to improve, not only from an individual/agency standpoint but also for competitive advantage reasons.
