Selling Insurance during the Holiday Season
November 11th, 2009 by Adam Peters
Have you ever noticed that everyone in the insurance industry blames the holidays for slow sales? When I started as an agent, I was told that starting in November things were going to slow down and not to expect much to happen. Sure enough, I noticed that business did slow down. Things started to pick up again at the end of January, but that was a long two and a half months of slow business, and I wondered why this was so.
I believe expecting slow business during the holidays is a self fulfilling prophecy. I found I was taking it easy during the last three months of the year. I did not push myself very hard to do better because I was assuming I was not going to sell much because it was the holiday season.
The next year, I decided I was going to ramp up my marketing efforts during the holiday season, something most of my fellow agents did not do. That year I had a record November, a good December, and a record January. Business was still pretty slow during the week of Christmas, but the rest of the time I did well. I know that we are dealing with tougher times this year because of the current state of the economy, but people still need insurance. I challenge you to do what some other agents are not willing to do at this time of the year. Do not sit on the sidelines and watch other agents get the business. Ramp up your marketing and you will see results.
November 16th, 2009 at 10:31 am
You’re absolutely correct! For most businesses, Christmas time is the time to make it big and i don’t see why the insurance business should suffer. Thanks for sharing this idea!
November 20th, 2009 at 8:23 pm
Great post and I totally agree. November and December really are slow times of year but that’s no reason to absolutely give up on trying to generate more business.
It may even be an opportunity. If everyone else thinks the same thing, you may be able to pick up all those customers everyone else gave up on.
December 18th, 2009 at 1:18 pm
I agree 100%. There is no reason to sit around for 2 1/2 months waiting for business. Great post!
July 1st, 2010 at 4:23 pm
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