Daily sales & marketing tips for insurance professionals

If I asked what your customers think of you, what would you say? Do you let them know you’re happy to hear from them, they can reach you at any time, and you’re ready and willing to listen and help?

As we begin a new year, now is a great time to take stock of the impression you and your business make on customers – and what you can do to squelch bad habits that may be standing in your way of success.

In my book, sincerity is the number one attitude that leads to making a good impression – and I’ll bet, if you asked them, most of your customers would agree. After all, if what you say isn’t backed by a supportive tone of voice and positive, affirming action, people will stop listening altogether. And that can spell disaster for your business.

If you’d like to minimize negative impact, show more concern for your customers and business associates, and squash nasty habits that could be affecting sales, take stock of these do’s and don’ts – and start making changes now:

1. Never start a conversation, sales pitch, email or letter with “we.” Instead, every time you converse, focus on the customer and his or her needs.
2. Drop the jargon. No one likes feeling like they’re talking to someone who’s speaking another language.
3. Ask questions. This is the best way to discover your clients’ true needs.
4. Tell stories. They increase involvement and stimulate imaginations.
5. Share your expertise – but do it humbly! Your knowledge and experience are your best assets.
6. Don’t let what others do influence your marketing. You know what works for you; use it.
7. Acknowledge emails promptly. This is good etiquette and shows clients you’re available and listening.
8. Never use a testimonial unless it’s real. Anything less will reflect poorly on your business. Use testimonials willing to be contacted, and be ready and able to give out their information to anyone who asks for a reference.

Ready to improve your business image? Try tips like these this year – and please, let us know the results!

For More Information:

Creating the Right Impression: 22 Dos and Don’ts

Building Solid Client Relationships