Maybe it’s because I’m a little sleep deprived, but this short video, with its upbeat message and inspiring piano track, made me a little misty. (Grasshopper, a telecommunications company, put it together.)
It made me lot more optimistic about our country’s future. It reminded me of why our country is so great: we have an indomitable entrepreneurial spirit, a restless drive to innovate. It’s an impulse that begins in childhood and if it’s nurtured properly, extends into adulthood.
Fear and inertia can dull this creative impulse, but we need only look back to our youthful desire to create to get it back.
Here’s a helpful reminder that may bring added conviction and confidence to your sales pitch:
You’re selling a product that everyone actually needs.
You’re not selling a clear malt beverage or mobile treadmill. You’re selling insurance—the cornerstone of sound financial planning, the best protection from the often cruel and costly whims of man and nature.
There’s more. Insurance is complicated as well as essential. You are in a unique position to help people understand it. You are a provider of a valuable service.
It’s easy to forget that, and when you do, it’s common to lose confidence in what you’re saying, stop believing in what you’re selling.
