Finding Insurance: Shop Online or Use an Agent?
It's one of those questions that causes millions of Americans to lose sleep every night: Should I shop my insurance online or get out the phone book and call around?
Alright. So maybe it's not the source of insomnia across the country. But with new technologies like the Web—which invariably make our day-to-day life easier—also bring with them concerns for safety and identity protection.
This is almost always the case when it comes to shopping for financial products like insurance. Folks want the convenience of the Web but the safety, security and personal touch that comes with talking to a human.
So what if I told you that you could have it both ways?
As someone who recently shopped her auto insurance, I can tell you that what I wanted first was to compare rates. And I wanted to be in the driver's seat—meaning that I wanted to tell agents what I was looking for, receive initial quotes, and decide who I wanted to work with from there. And though I write about insurance for a living, I wanted easy access to insurance-related information so that I was armed with the necessary facts and saving tips needed to secure a good rate and a solid policy.
When it comes to finding information and getting preliminary quotes and estimates, the Web is where it's at. And luckily for us consumers, there are plenty of free online shopping services that help people find the insurance info they need and get free quotes. Of course, I work for InsureMe.com, and biases being what they are, I used InsureMe to find auto insurance quotes.
And that experience went a little something like this:
- I filled out the online form with some info about my vehicle, driving record and past insurance history
- The system matched me with local insurance professionals
- I was able to state (in the quote form) that I wanted to receive initial quotes via email, and included my email address
- I received multiple auto quotes (four by email; two by phone), compared initial estimates, and narrowed my choices down from there
Once I narrowed my choices, I used the Web to do a little homework on the insurers in question.
Sites like AM Best allow you to view the financial strength and customer service rating of insurance companies for free. It's quick and easy and helps to ensure that you don't partner with a seedy insurer.
At the end of the day, your insurance purchase shouldn’t bring surprises. You should know exactly what you’re getting and for how much.
So use the Web to find insurance information and to shop around. Doing so cuts out the time and hassle involved with finding an affordable insurance rate. And take advantage of free shopping services that put you in touch with local agents—allowing you to compare quotes and speak to a human.
If I were you, I’d shop using InsureMe.com—your one-stop shop for all things insurance. But now I’m just shamelessly promoting our company. :)
Happy shopping...and don't hesitate to leave your insurance questions via comments. Or, email our staff insurance expert, Jeb at AskJeb@insureme.com We're here to serve, and also to protect. :)





Comments
The internet definitely has made life easier for all of us in so many ways, and the uptake of internet usage increases by the day. I think it's definitely easier these days to generate insurance leads thanks to the internet. As you mention, it also makes it so much easier for those looking for insurance to obtain information and fast quotes online. Beats fiddling with the Yellow Pages that's for sure, and sure makes the art of selling insurance a lot easier.
Posted by: Michaela Roberts | February 9, 2007 05:38 AM